Using indicators to influence consumer behaviour and prevent pre-disease through food and lifestyle-related interventions
Metabolic syndrome (MetSyn) represents a clustering of conditions such as obesity, high blood pressure, high cholesterol and triglyceride levels, and diabetes. MetSyn is present in approximately 25% of all adults with increased prevalence in advanced ages. What is commonly unknown is that having MetSyn increases the risk of developing other serious diseases, such as heart disease and stroke. Many people exhibit risk factors but are not even aware of their condition.
MetSyn and related diseases have become the major health hazard of the modern world. Such diseases contribute to 41 million deaths each year, equivalent to 71% of all deaths globally. The two major factors contributing to MetSyn are the increased consumption of high calorie-low fibre fast food and the decrease in physical activity due to sedentary form of work and leisure time activities. Therefore, by changing consumer behaviour, MetSyn can be prevented thus reducing this major health threat to European citizens.
Given the high prevalence of MetSyn in association with the general lack of awareness of the disease, the goal of this project is to gain a better understanding of the indicators that are linked to MetSyn, and develop effective strategies for reversing the disease by
- Establishing a science-based methodology for measuring pre-metabolic syndrome in Europe
- Developing a pre-disease prevention program for measuring pre-metabolic syndrome in the broader European community
- Establishing a strategy to engage the European population to adopt a healthier lifestyle by preventing and tackling pre-metabolic syndrome, and
- Performing a real-life test in Europe combining measurement, tooling, and strategies to engage and coach consumers towards a healthier lifestyle.